Psychology Essay Example | Topics and Well Written Essays - 1250 words - 11

Psychology - Essay Example Considering the argument brought forth by then article on then relationship between the hippocampus and the acquisition of independent memories, which do not rely on the hippocampus systems. It further questions the interference of the hippocampus with the retrieval of perfectly normal hippocampus dependent memory, which has been established in non-hippocampus systems. The authors go further to make working assumptions relating to disruption of memory that is not stored in hippocampus systems during the resumption of functionality by the hippocampus. This is backed with evidence from experiments on the temporary inhibition of the hippocampus, and the resulting inconclusive results on the outcome. The main aim of the article because of the experiments conducted is revealed that the loss of memory is affiliated failure in the establishment of a lasting fear memory. In order to prove its findings in relation to loss of memory and the hippocampus; the results of experiments conducted on animals are included and the inferences revealed. As a result, it is found that inactivation or loss of functionality of the hippocampus does not result in loss of memory, retrograde amnesia, the same way that the hippocampus can interfere with retrieval of memory. In order to arrive at their conclusions, the authors of the article conducted an experiment, and based it on what is already known to cause amnesia or failure in the retrieval of memory. As such, the sponsoring institution, University of Lethbridge, approved their experiment. The approval means that the experiment was done according to set guidelines in order to acquire accurate results for their hypothesis. With this in mind, the sample of animals used in the experiment involved the use of rats that were housed in a standard laboratory and facing all similar treatment and conditions. However, in the

International marketing Essay Example | Topics and Well Written Essays - 3000 words - 1

International marketing - Essay Example In case of IM the firms looks to make their products available to the international customers. Therefore they have to deal with PESTLE factors of not only one but several other countries. Due to this factors such as tariff barriers, govt. regulations, etc. They also have to face competition from the international competitors also. But with high risk there are opportunities to earn high returns also in the form of growth, profitability, opportunity to earn economies of scale. The study looks to focus upon some of the key issue to be considered by a firm when the firm decides to enter the international market. The company to be discussed is Tesco PLC, the biggest retailer in the UK. During the course of study the probable strategies that could be adopted by the company to expand the business has been discussed using international strategic and marketing mix of Tesco (from an international, perspective), Porter’s diamond model, Uppsala model, country of origin effect and born glo bal model. Marketing Mix: 4P’s Framework The concept of marketing mix can be described as the set of manipulable marketing elements that can be used by the company to achieve organizational objectives. The marketing mix consists of four key elements. Neil Borden termed these manipulable elements as the ‘Marketing Mix’. In the early 1960’s he suggested 12 elements which the company should keep in mind while formulating marketing program. Then E. Jerome McCarthy delineated the marketing mix as the 4Ps of the marketing mix. In simple terms the elements of the marketing mix can be used to lay the much required foundation for the overall marketing strategy. Product Tesco is one of the major retailers in the world. It provides shelf space to the products of some of the major global brands. Along with this the company also provides private label branded products. The product ranges from fresh food, groceries, clothing and apparels, health and beauty products, ele ctronic garments. The vast ranges of products allow the company to target a wide range of customer segments starting from kids to adults. As the company product a vast product mix with lots of variation the company opts for brand positioning as compared to individual brand positioning. Price Tesco mainly uses market driven pricing. Here it is to be mentioned that with the rise in competition in the global retail market and the recent economic downturn has forced the retail companies to decrease the prices. A part form this the company also uses promotional pricing techniques, especially in case of clothing products. In the initial days the company adopted a market skimming strategy. Thus the company set high prices for the offerings. But once the competition increased the company had to adapt and shift to market driven pricing. Also the pricing strategy has been influenced by the economic conditions. The market driven pricing has been well punctuated by other pricing techniques such as promotional pricing. Place It is believed that the Tesco has one of the best distribution strategies. The key factor that influences the